Question 1

Which of the following refers to using consumers to develop and market products?

Accepted Answer

A)   Crowdsourcing
B)   Outsourcing
C)   Social media monitoring
D)   OffshoringE) B) and D)
F) A) and B)

Question 2

Which of the following is true of social media monitoring?

Accepted Answer

A)   It can involve sentiment analysis and text mining specific key words.
B)   It is an informal approach to know about the company or brand.
C)   Failure to respond to criticism does not affect the brand image.
D)   Comments that reveal unknown brand flaws rarely go viral.E) A) and B)
F) B) and C)

Question 3

Which of the following illustrates the correct sequential stages involved in creating an effective social media plan?

Accepted Answer

A)   Define strategies,identify the target audience,and set social media objectives.
B)   Identify the target audience,define strategies,and set social media objectives.
C)   Define strategies,set social media objectives,and identify the target audience.
D)   Set social media objectives,define strategies,and identify the target audience.E) B) and C)
F) C) and D)

Question 4

Which of the following is significant for marketers to understand about the use and outcomes of social media?

Accepted Answer

A)   Marketers must realize that although they control all relevant content on social media sites,they must let users think that they,the users,do.
B)   The ability to share experiences quickly and with such large numbers of people amplifies the impact of word of mouth.
C)   Social media provide very basic methods of measuring how marketers meet and interact with consumers.
D)   Social media is no substitute for traditional advertising as the former have little impact on a company's bottom line.E) B) and D)
F) None of the above

Question 5

Which of the following sites combine the fun of social networking with the utility of location-based GPS technology?

Accepted Answer

A)   YouTube and Flickr
B)   Digg and Reddit
C)   Facebook and Twitter
D)   Foursquare and LooptE) B) and C)
F) A) and C)

Question 6

One of the implications of social media for marketers is the realization that they have control over the content on social media sites.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is an activity that users can perform on social news sites?

Accepted Answer

A)   Decide which content is promoted by voting that content up (if interesting to users) or down (if not) 
B)   Post,read,rate,and comment on opinions regarding products and services
C)   Upload and distribute multimedia content like videos and photos
D)   Connect-or network-with friends,peers,and business associatesE) C) and D)
F) None of the above

Question 8

Given the relative ease and efficiency with which organizations can use social media,a positive return on investment (ROI)is likely for many,if not most,organizations.

Accepted Answer

A) True 
 B)False

Question 9

Media sharing sites allow users to decide which content is promoted on a given website by voting that content either up or down on a ranking scale.

Accepted Answer

A) True 
 B)False

Question 10

Marla,a 55-year-old woman,needs to move out of town.She wants to connect with some old school friends and stay in touch with former colleagues.Which of the following is Marla most likely to use for this purpose?

Accepted Answer

A)   SoundCloud
B)   YouTube
C)   Facebook
D)   FlickrE) A) and B)
F) None of the above

Question 11

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who maintain a social networking profile and visit other sites.

Accepted Answer

A)   joiners
B)   inactives
C)   critics
D)   creatorsE) None of the above
F) All of the above

Question 12

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who read blogs,listen to podcasts,watch videos,and generally consume media.

Accepted Answer

A)   conversationalists
B)   inactives
C)   critics
D)   spectatorsE) B) and D)
F) A) and B)

Question 13

Independent blogs that are not associated with the marketing efforts of any particular company or brand are called ______ blogs.

Accepted Answer

A)   corporate
B)   noncorporate
C)   social
D)   professionalE) A) and C)
F) A) and D)

Question 14

Which of the following is a guideline that marketers should follow to leverage owned,earned,and paid media?

Accepted Answer

A)   Maximize owned media by reaching out beyond their existing websites.
B)   Plan sales goals based on estimates of public and media relations efforts will translate into earned media.
C)   Don't count on paid media to play an important role in driving customer engagement.
D)   Focus on creating fewer digital touch points for more control over sales.E) C) and D)
F) None of the above

Question 15

Explain how virtual worlds and online gaming help marketers to engage with customers.Briefly discuss current trends in online gaming.

Accepted Answer

Answers will vary.Online gaming presents...

Question 16

Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following best defines the term "apps"?

Accepted Answer

A)   Visual advertisements integrated into text messagesand mobile websites
B)   Software designed specifically for mobile phone and tablet devices
C)   Websites designed specifically for viewing and navigation on mobile devices
D)   Devices that allow marketers to send targeted messages to geo-located usersE) B) and C)
F) A) and D)

Question 18

Many companies have moved away from corporate blogs,replacing the in-depth writing and comment monitoring that come with blog maintenance with the quick,easy,and more social Facebook,Twitter,or Tumblr.

Accepted Answer

A) True 
 B)False

Question 19

Kelly's Kitchen strives to improve its customer service and makes sure that its customers enjoy the food and ambience at the restaurant.The restaurant's manager gathers and assesses customer reviews from various online sources and then evaluates their opinions and sentiments.This scenario illustrates the process of _____.

Accepted Answer

A)   personal selling
B)   social media monitoring
C)   market basket analysis
D)   social commerceE) B) and D)
F) A) and C)

Question 20

LinkedIn is designed to be multimedia-rich rather than information-rich.

Accepted Answer

A) True 
 B)False

Exam 18: Social Media and Marketing

Which of the following sites combine the fun of social networking with the utility of location-based GPS technology?

Correct Answer
verified

Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments.

Correct Answer
verified

Which of the following illustrates the correct sequential stages involved in creating an effective social media plan?

Correct Answer
verified

Which of the following refers to using consumers to develop and market products?

Correct Answer
verified

Which of the following is true of social media monitoring?

Correct Answer
verified

Correct Answer
verified

Marla,a 55-year-old woman,needs to move out of town.She wants to connect with some old school friends and stay in touch with former colleagues.Which of the following is Marla most likely to use for this purpose?

Correct Answer
verified

Media sharing sites allow users to decide which content is promoted on a given website by voting that content either up or down on a ranking scale.

Correct Answer
verified

Which of the following is a guideline that marketers should follow to leverage owned,earned,and paid media?

Correct Answer
verified

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who maintain a social networking profile and visit other sites.

Correct Answer
verified

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who read blogs,listen to podcasts,watch videos,and generally consume media.

Correct Answer
verified

Given the relative ease and efficiency with which organizations can use social media,a positive return on investment (ROI)is likely for many,if not most,organizations.

Correct Answer
verified

Which of the following is an activity that users can perform on social news sites?

Correct Answer
verified

Explain how virtual worlds and online gaming help marketers to engage with customers.Briefly discuss current trends in online gaming.

Correct Answer
verified
Answers will vary.Online gaming presents...
View Answer

Independent blogs that are not associated with the marketing efforts of any particular company or brand are called ______ blogs.

Correct Answer
verified

Which of the following is significant for marketers to understand about the use and outcomes of social media?

Correct Answer
verified

One of the implications of social media for marketers is the realization that they have control over the content on social media sites.

Correct Answer
verified

Which of the following best defines the term "apps"?

Correct Answer
verified

LinkedIn is designed to be multimedia-rich rather than information-rich.

Correct Answer
verified

Many companies have moved away from corporate blogs,replacing the in-depth writing and comment monitoring that come with blog maintenance with the quick,easy,and more social Facebook,Twitter,or Tumblr.

Correct Answer
verified

Exam 18: Social Media and Marketing

Which of the following sites combine the fun of social networking with the utility of location-based GPS technology?

Correct AnswerverifiedShow Answer

Corporate blogs are easy to maintain because they do not require in-depth writing or monitoring of comments.

Correct AnswerverifiedShow Answer

Which of the following illustrates the correct sequential stages involved in creating an effective social media plan?

Correct AnswerverifiedShow Answer

Which of the following refers to using consumers to develop and market products?

Correct AnswerverifiedShow Answer

Which of the following is true of social media monitoring?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marla,a 55-year-old woman,needs to move out of town.She wants to connect with some old school friends and stay in touch with former colleagues.Which of the following is Marla most likely to use for this purpose?

Correct AnswerverifiedShow Answer

Media sharing sites allow users to decide which content is promoted on a given website by voting that content either up or down on a ranking scale.

Correct AnswerverifiedShow Answer

Which of the following is a guideline that marketers should follow to leverage owned,earned,and paid media?

Correct AnswerverifiedShow Answer

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who maintain a social networking profile and visit other sites.

Correct AnswerverifiedShow Answer

According to Charlene Li and Josh Bernoff of Forrester Research,_____ are those who read blogs,listen to podcasts,watch videos,and generally consume media.

Correct AnswerverifiedShow Answer

Given the relative ease and efficiency with which organizations can use social media,a positive return on investment (ROI)is likely for many,if not most,organizations.

Correct AnswerverifiedShow Answer

Which of the following is an activity that users can perform on social news sites?

Correct AnswerverifiedShow Answer

Explain how virtual worlds and online gaming help marketers to engage with customers.Briefly discuss current trends in online gaming.

Correct AnswerverifiedAnswers will vary.Online gaming presents...View AnswerShow Answer

Independent blogs that are not associated with the marketing efforts of any particular company or brand are called ______ blogs.

Correct AnswerverifiedShow Answer

Which of the following is significant for marketers to understand about the use and outcomes of social media?

Correct AnswerverifiedShow Answer

One of the implications of social media for marketers is the realization that they have control over the content on social media sites.

Correct AnswerverifiedShow Answer

Which of the following best defines the term "apps"?

Correct AnswerverifiedShow Answer

LinkedIn is designed to be multimedia-rich rather than information-rich.

Correct AnswerverifiedShow Answer

Many companies have moved away from corporate blogs,replacing the in-depth writing and comment monitoring that come with blog maintenance with the quick,easy,and more social Facebook,Twitter,or Tumblr.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Online gaming presents...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified