Question 1

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a disadvantage of test marketing?

Accepted Answer

A)   It requires major changes in consumer behavior such as rejecting microwave ovens.
B)   It promotes the criticism of an idea,no matter how ridiculous it may seem.
C)   It inaccurately predicts the success of a product that creates new consumption patterns.
D)   It exposes the new product and its marketing mix to its competitors before its introduction.E) B) and C)
F) B) and D)

Question 3

Cleanz Inc.,a toiletries manufacturing firm,has launched a new range of organic sanitizing wipes.It wants to test its consumers' reactions to this new product in an economical way.Therefore,Cleanz creates flyers that advertise several of its products along with the new product and send them to a few selected members of the target market.Besides this,it also takes the members to a mock shop and monitors their shopping behavior.In this scenario,Cleanz is using _____.

Accepted Answer

A)   scanner-based research testing
B)   simulated market testing
C)   virtual test marketing
D)   traditional test marketingE) A) and B)
F) All of the above

Question 4

Which of the following is a characteristic shared by both early majority and the late majority?

Accepted Answer

A)   Both tend to have opinion leaders within their groups.
B)   Both rely on science and experts for information.
C)   Both depend on word-of-mouth communication.
D)   Both are primarily influenced by the mass media.E) None of the above
F) All of the above

Question 5

Roger,an affluent college graduate,buys gadgets on the day of their launch in the market.He reads expert reviews on the Internet,and is not influenced by the opinions of his family and friends while choosing products.Roger is most likely to belong to the category of _____ in the context of diffusion of innovation.

Accepted Answer

A)   the late majority
B)   innovators
C)   the early majority
D)   early adoptersE) A) and B)
F) A) and C)

Question 6

Compared to innovators,early adopters ______.

Accepted Answer

A)   rely less on group norms and values
B)   are less oriented to the local community
C)   are more likely to be opinion leaders
D)   have weaker affiliations with groupsE) A) and B)
F) A) and C)

Question 7

When developing new product,which is true of a new-product development strategy?

Accepted Answer

A)   It refrains from adopting ideas suggested by customers and competitors.
B)   It doesn't provide the general guidelines for new-product ideas.
C)   It must be compatible with the objectives of the marketing department,the business unit,and the corporation.
D)   It involves targeting existing products at new markets.E) A) and B)
F) A) and D)

Question 8

Which of the following statements is true of simulated market testing?

Accepted Answer

A)   It is often conducted on prototype models during the development stage.
B)   It is a useful tool for implementing simultaneous product development.
C)   It is the final stage in the new-product development and marketing process.
D)   It is used to monitor shopper behavior to assess a product's likely performance.E) C) and D)
F) A) and B)

Question 9

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Accepted Answer

A)   discontinuous innovations
B)   new product lines
C)   repositioned products
D)   new-to-the-world productsE) All of the above
F) None of the above

Question 10

Which of the following statements is true of the product life cycle (PLC) ?

Accepted Answer

A)   The PLC dictates the marketing strategy to be used for a product.
B)   A product spends the same amount of time in the different stages of the life cycle.
C)   The PLC for a product form is longer than the PLC for any one brand.
D)   Changes in a product,its uses,its image,or its positioning do not affect its life cycle.E) C) and D)
F) B) and D)

Question 11

Which of the following is the most important factor in successful new-product introduction?

Accepted Answer

A)   The features of the new product should be similar to its substitutes in the market.
B)   The product should not be developed using crowdsourcing.
C)   The new product should be priced lower than the other products in the same category.
D)   The new product should deliver a meaningful and perceivable benefit to a sizable number of people.E) None of the above
F) B) and C)

Question 12

Hakimo Corp.,a manufacturer of audio equipment,has developed a unique wireless speaker system that runs on solar power.The speakers can operate for 16 hours after being exposed to the sun for 2 hours.This product,which is radically different from anything available in the market,falls into which category of new products?

Accepted Answer

A)   Repositioned products
B)   Revised products
C)   Discontinuous innovations
D)   New and improved productsE) A) and C)
F) All of the above

Question 13

Jenny,the owner of an ice cream parlor,has been experimenting with different flavors to create a new exotic ice cream for her customers.After much deliberation and many tests,she decides to market the new Beet Cake with Black Walnut variant.In this scenario,the chosen ice cream flavor has entered the _____ stage of the new-product development process.

Accepted Answer

A)   business analysis
B)   development
C)   test marketing
D)   commercializationE) C) and D)
F) All of the above

Question 14

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

Accepted Answer

A)   difficulty to understand and use the new product
B)   consistent with existing values
C)   perceived as superior to existing substitutes
D)   available to be tried on a limited basisE) A) and B)
F) A) and C)

Question 15

A concept test evaluates an existing product idea,after the creation of a prototype.

Accepted Answer

A) True 
 B)False

Question 16

Describe the growth stage of the product life cycle.

Accepted Answer

Answers will vary.If a product category ...

Question 17

When considering the new-product development process,which of the following statements is true of screening?

Accepted Answer

A)   It eliminates ideas that are inconsistent with an organization's new-product strategy.
B)   It calculates preliminary figures for demand,cost,sales,and profitability.
C)   It involves getting consumer reactions to visual representations of a proposed product.
D)   It involves making cosmetic or functional changes to existing products.E) A) and B)
F) A) and C)

Question 18

The final stage in the new-product development process is ______.

Accepted Answer

A)   business analysis
B)   development
C)   test marketing
D)   commercializationE) All of the above
F) A) and D)

Question 19

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

Accepted Answer

A) True 
 B)False

Question 20

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Accepted Answer

A) True 
 B)False

Exam 11: Developing and Managing Products

The final stage in the new-product development process is ______.

Correct Answer
verified

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

Correct Answer
verified

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Correct Answer
verified

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which of the following is a disadvantage of test marketing?

Correct Answer
verified

Which of the following is a characteristic shared by both early majority and the late majority?

Correct Answer
verified

Which of the following statements is true of the product life cycle (PLC) ?

Correct Answer
verified

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

Correct Answer
verified

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Correct Answer
verified

When developing new product,which is true of a new-product development strategy?

Correct Answer
verified

When considering the new-product development process,which of the following statements is true of screening?

Correct Answer
verified

Which of the following statements is true of simulated market testing?

Correct Answer
verified

Describe the growth stage of the product life cycle.

Correct Answer
verified
Answers will vary.If a product category ...
View Answer

Which of the following is the most important factor in successful new-product introduction?

Correct Answer
verified

Compared to innovators,early adopters ______.

Correct Answer
verified

A concept test evaluates an existing product idea,after the creation of a prototype.

Correct Answer
verified

Exam 11: Developing and Managing Products

The final stage in the new-product development process is ______.

Correct AnswerverifiedShow Answer

When considering a product's characteristics and the rate of adoption,complexity refers to the degree to which a new product is ______.

Correct AnswerverifiedShow Answer

Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.

Correct AnswerverifiedShow Answer

When considering the diffusion of innovation regarding new products,a dominant characteristic of innovators is tradition.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of test marketing?

Correct AnswerverifiedShow Answer

Which of the following is a characteristic shared by both early majority and the late majority?

Correct AnswerverifiedShow Answer

Which of the following statements is true of the product life cycle (PLC) ?

Correct AnswerverifiedShow Answer

A process called 3D printing,or additive manufacturing,is sometimes used to create three-dimensional prototypes quickly and at a relatively low cost.

Correct AnswerverifiedShow Answer

Samsung is best known for its smartphones,tablets,and televisions.Years ago when it decided to expand its business activities and operations into ship building and military hardware,it was gearing to offer ______.

Correct AnswerverifiedShow Answer

When developing new product,which is true of a new-product development strategy?

Correct AnswerverifiedShow Answer

When considering the new-product development process,which of the following statements is true of screening?

Correct AnswerverifiedShow Answer

Which of the following statements is true of simulated market testing?

Correct AnswerverifiedShow Answer

Describe the growth stage of the product life cycle.

Correct AnswerverifiedAnswers will vary.If a product category ...View AnswerShow Answer

Which of the following is the most important factor in successful new-product introduction?

Correct AnswerverifiedShow Answer

Compared to innovators,early adopters ______.

Correct AnswerverifiedShow Answer

A concept test evaluates an existing product idea,after the creation of a prototype.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.If a product category ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified