Question 1

The most obvious function of packaging is to:

Accepted Answer

A)   secure the right of a company to use a brand or part of a brand.
B)   protect a brand name from being declared a generic product name.
C)   even out seasonal sales patterns.
D)   contain products that are liquid,granular,or otherwise divisible.E) A) and B)
F) B) and C)

Question 2

Define product and discuss the importance of product offerings in creating a marketing mix.

Accepted Answer

Answers will vary.A product may be defin...

Question 3

Which of the following statements is true of greenwashing?

Accepted Answer

A)   Consumer demand for green products has helped abate proliferation of green certifications.
B)   Certification of a product's environmental friendliness by the same company that produced it should be clearly stated on the packaging.
C)   The Federal Trade Commission does not interfere with the rules regarding green certifications.
D)   Greenwashing is a highly reliant way of identifying environment-friendly products.E) A) and D)
F) All of the above

Question 4

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

Accepted Answer

A)   Family branding
B)   Informational labeling
C)   Greenwashing
D)   Captive brandingE) C) and D)
F) B) and C)

Question 5

Which of the following statements is true of an organization's product mix?

Accepted Answer

A)   Firms widen their product mix to capitalize on established reputations.
B)   A wide product mix decreases sales and profit-making potential.
C)   A wide product mix means that the product line is deep.
D)   All product items in a product mix follow a standard marketing strategy.E) A) and D)
F) B) and D)

Question 6

Which of the following is true about an implied warranty?

Accepted Answer

A)   An implied warranty is a written guarantee.
B)   An implied warranty gives a guarantee of quality in the form of a simple statement.
C)   Implied warranty documents can be written in technical language guaranteeing complete satisfaction.
D)   All sales have an implied warranty under the Uniform Commercial Code.E) A) and D)
F) B) and C)

Question 7

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

Accepted Answer

A)   informational labeling
B)   persuasive labeling
C)   grade labeling
D)   promotional labelingE) All of the above
F) C) and D)

Question 8

Discuss the concept of planned obsolescence.

Accepted Answer

Answers will vary.Planned obsolescence i...

Question 9

The definition of product includes only tangible goods.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following best defines an unsought product?

Accepted Answer

A)   A relatively inexpensive item that merits little shopping effort
B)   Everything,both favorable and unfavorable,that a person receives in an exchange
C)   A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores
D)   A product unknown to the potential buyer or a known product that the buyer does not actively seekE) B) and D)
F) A) and B)

Question 11

Which of the following statements is true of an express warranty?

Accepted Answer

A)   It gives the impression of environmental friendliness to a product.
B)   It is an unwritten guarantee that a good or service is fit for the purpose for which it is sold.
C)   It prohibits other firms from using a brand or part of a brand without permission.
D)   It is a written guarantee that the product or service being sold is fit for the purpose for which it is sold.E) None of the above
F) B) and C)

Question 12

Identify which statement about global branding strategies is true.

Accepted Answer

A)   A one-brand-name strategy is useful when a company markets mainly one product.
B)   Using different brand names in different markets leads to greater brand identification of the product from market to market.
C)   A one-brand-name strategy makes coordinating promotion from market to market more difficult.
D)   Using different brand names in different markets means that a company is not an example of localization.E) A) and B)
F) None of the above

Question 13

_______________ is the exclusive right to use a tangible product brand or part of a product brand.

Accepted Answer

A)   A service mark
B)   Family branding
C)   A trademark
D)   A captive brandE) A) and B)
F) C) and D)

Question 14

_____________ is that part of a brand that can be spoken,including letters,words,and numbers.

Accepted Answer

A)   A brand name
B)   A brand mark
C)   Brand equity
D)   Brand loyaltyE) B) and C)
F) None of the above

Question 15

A(n) ________________ is a brand name owned by a wholesaler or a retailer.

Accepted Answer

A)   captive brand
B)   private brand
C)   manufacturer's brand
D)   individual brandE) A) and D)
F) B) and D)

Question 16

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A)   focuses on a promotional theme or logo rather than on consumer information.
B)   increases a consumer's cognitive dissonance after a purchase.
C)   helps a consumer make proper product selections when making a purchase.
D)   gives an impression of environmental friendliness to a product.E) None of the above
F) A) and C)

Question 17

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following refers to everything,both favorable and unfavorable,that a person receives in an exchange?

Accepted Answer

A)   Product
B)   Design
C)   Distribution
D)   PromotionE) C) and D)
F) None of the above

Question 19

The universal product code (UPC)system and scanners are used in scanner-based research.

Accepted Answer

A) True 
 B)False

Question 20

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Accepted Answer

A) True 
 B)False

Exam 10: Product Concepts

Define product and discuss the importance of product offerings in creating a marketing mix.

Correct AnswerverifiedAnswers will vary.A product may be defin...View AnswerShow Answer

A difference between informational labeling and persuasive labeling is that informational labeling:

Correct AnswerverifiedShow Answer

Which of the following refers to everything,both favorable and unfavorable,that a person receives in an exchange?

Correct AnswerverifiedShow Answer

______________ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.

Correct AnswerverifiedShow Answer

Most major furniture manufacturers affix labels to their wares that explain the products' construction features,such as type of frame,number of coils,and fabric characteristics.This form of labeling is an example of _____.

Correct AnswerverifiedShow Answer

Decrease in consumer demand for green products was directly responsible for the proliferation of green certifications.

Correct AnswerverifiedShow Answer

Which of the following statements is true of an express warranty?

Correct AnswerverifiedShow Answer

_______________ is the exclusive right to use a tangible product brand or part of a product brand.

Correct AnswerverifiedShow Answer

The three aspects of packaging that are especially important in international marketing are product line extension,product mix width,and brand equity.

Correct AnswerverifiedShow Answer

The definition of product includes only tangible goods.

Correct AnswerverifiedShow Answer

A(n) ________________ is a brand name owned by a wholesaler or a retailer.

Correct AnswerverifiedShow Answer

Discuss the concept of planned obsolescence.

Correct AnswerverifiedAnswers will vary.Planned obsolescence i...View AnswerShow Answer

Which of the following statements is true of greenwashing?

Correct AnswerverifiedShow Answer

The most obvious function of packaging is to:

Correct AnswerverifiedShow Answer

The universal product code (UPC)system and scanners are used in scanner-based research.

Correct AnswerverifiedShow Answer

_____________ is that part of a brand that can be spoken,including letters,words,and numbers.

Correct AnswerverifiedShow Answer

Which of the following statements is true of an organization's product mix?

Correct AnswerverifiedShow Answer

Identify which statement about global branding strategies is true.

Correct AnswerverifiedShow Answer

Which of the following best defines an unsought product?

Correct AnswerverifiedShow Answer

Which of the following is true about an implied warranty?

Correct AnswerverifiedShow Answer

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Answers will vary.A product may be defin...
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Answers will vary.Planned obsolescence i...
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