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Exam 6: Consumer Decision Making

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Question 21

Multiple Choice

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The manufacturer of Herbal Essences Shampoo gives away trial packs of conditioner to test the market for its new product.This may refer as:

A) experiential learning.
B) selective perception.
C) continuous reinforcement.
D) conceptual learning.

E) A) and B)
F) B) and C)

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Question 22

Multiple Choice

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In the consumer decision making process,_____ extends customer interactions to new sources of value,such as related products or partnered businesses.

A) automation
B) journey innovation
C) proactive personalization
D) contextual interaction

E) A) and B)
F) A) and C)

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Question 23

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Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.

Which statement is true of consumer behavior?

Careers often create a _____ for single parents.

People in a subculture do not share the characteristics of the broader culture which influences them.

According to Maslow's hierarchy of needs theory,self-actualization is the highest human need of all.

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that _____ of the purchase is less than Jeremy's expectations.

Emotional involvement is closely related to shopping involvement which represents the personal relevance of the process of shopping because the things that consumers care most about will eventually create high emotional involvement.

When purchasing for themselves,consumers' product preferences typically remain unchanged as they move through the stages of the family life cycle.

_____ is how consumers see themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Involvement is a marketing term used to describe the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Which information source is associated with advertising or promotion?

Recently,Jenny Inc.launched a new laptop in the market.Blake bought the laptop but was disappointed when several cheaper laptops were successfully launched in the market soon after.To deal with his disappointment,he convinced himself that those laptops were inferior in quality.This scenario illustrates _____.

Opinion leaders are:

Marketers know that reinforcement and repetition boost ___________________.

From the following,identify the correct sequence of decision making steps when buying a new or expensive product.

A _____ is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing.

Jorge prefers to do his grocery shopping at Fresnas Mart because his mother also prefers to shop there.He also does not shop for groceries online because his mother does not.In this case,Jorge's shopping behavior is a result of _____.

Internal stimuli are influences from an outside source,and external stimuli are occurrences you experience.