Question 1

Discuss how marketers view the characteristics of,and respond to,the African American market.

Accepted Answer

There are approximately 46 million Afric...

Question 2

Which of the following about the Great Recession is true?

Accepted Answer

A)   The economy completely recovered from the Great Recession in 2009.
B)   The Great Recession spread around the globe by 2008.
C)   The middle class was the least affected by the Great Recession.
D)   The Great Recession increased employment rates to almost 10 percent.E) A) and B)
F) A) and C)

Question 3

Baby Boomers typically are to be influenced by information gained through social media.

Accepted Answer

A) True 
 B)False

Question 4

In terms of purchasing power,when income is low relative to the cost of living,people have more discretionary income.

Accepted Answer

A) True 
 B)False

Question 5

Which federal agency is charged with enforcing regulations against selling and distributing adulterated,misbranded,or harmful food or drug products?

Accepted Answer

A)   The Federal Trade Commission (FT
C)  
B)   The Food and Drug Administration (FD
A)  
C)   The Consumer Product Safety Commission (CPS
C)  
D)   The Bureau of Consumer ProtectionE) None of the above
F) All of the above

Question 6

The specific form of research that attempts to develop new or improved products is called _________.

Accepted Answer

A)   basic research
B)   applied research
C)   innovative research
D)   scientific researchE) A) and C)
F) A) and B)

Question 7

Global competition increases as the U.S.population decreases.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following core values strongly influences the attitudes and lifestyles of Americans?

Accepted Answer

A)   Idealism
B)   Self-sufficiency
C)   Nonconformity
D)   IntegrityE) None of the above
F) A) and D)

Question 9

Jane is a 16-year-old sophomore.She stays abreast of the latest technology and educates her parents about the latest trends in technology.She convinced them to replace her old cell phone with a new one.Given this information,Jane is a _____.

Accepted Answer

A)   tween
B)   teen
C)   Gen Xer
D)   Gen YerE) A) and B)
F) C) and D)

Question 10

The lifestyle characterized by choosing goods and services according to the activities consumers engage in and the interests they express rather than conforming to a single,traditional lifestyle is called a:

Accepted Answer

A)   component lifestyle.
B)   fad lifestyle.
C)   career lifestyle.
D)   military lifestyle.E) A) and B)
F) B) and C)

Question 11

Discuss how inflation and recession affect the economic environment.

Accepted Answer

Answers will vary.Inflation is a measure...

Question 12

Which of the following indicates the impact of Patient Protection and Affordable Care Act on marketing?

Accepted Answer

A)   It revamped the U.S.healthcare system and specifically mandated and subsidized health insurance for individuals.
B)   It prohibited cigarette advertising on television and radio and revised the health hazard warning on cigarette packages.
C)   It requires warning labels on hazardous household chemicals.
D)   It required safety packaging for products that could be harmful to children.E) A) and B)
F) C) and D)

Question 13

Asian Americans,who represent only 6 percent of the U.S.population,are the least influenced by technology.

Accepted Answer

A) True 
 B)False

Question 14

Jason was born in 1970.He spent most of his childhood without much adult guidance as both his parents were working professionals.In this case,which of the following is most likely to be true of Jason?

Accepted Answer

A)   He is independent,resilient,adaptable,cautious,and skeptical.
B)   He has a pessimistic outlook.
C)   His generation outspends other generations on consumer goods and services.
D)   He possesses a negligible amount of spending power.E) A) and B)
F) B) and C)

Question 15

Which of the following statements is true of a target market?

Accepted Answer

A)   Uncontrollable elements continually evolve and create changes in a target market.
B)   Managers can control the external environment that molds and reshapes a target market.
C)   Environmental scanning is performed by firms in order to prevent changes in a target market.
D)   Unlike uncontrollable variables,controllable variables do not affect a target market.E) None of the above
F) B) and C)

Question 16

Which of the following statements is true of today's consumers in the United States?

Accepted Answer

A)   They value a lower product price over product quality.
B)   They seldom show a high preference for brand names.
C)   They are concerned about the nutritional content of their food.
D)   They tend to choose expensive products regardless of durability.E) A) and B)
F) A) and C)

Question 17

Which statement is true about tweens?

Accepted Answer

A)   Tweens are especially influenced by sales reps and word-of-mouth recommendations.
B)   Most tweens own a mobile phone and almost half of them have smartphones.
C)   Most tweens prefer and value traditional media over social media,unlike other cohorts.
D)   Tweens have little spending money and rely on their parents and relatives to make purchases for them.E) A) and D)
F) A) and C)

Question 18

Allen,a Human Resources manager in a multinational firm,is recruiting employees.Rebina,one of the candidates,introduces herself and shares some of her background.From a marketer's point of view,which of the following things she said is considered a demographic factor?

Accepted Answer

A)   She lives in California.
B)   She believes in the value of social services.
C)   She is a very creative cook.
D)   She prefers using a specific brand of electronic gadgets.E) C) and D)
F) B) and D)

Question 19

A component lifestyle refers to one in which consumers choose products and services that conform to traditional demographic stereotypes.

Accepted Answer

A) True 
 B)False

Question 20

The management of a firm has utmost control over the competitive environment that it confronts.

Accepted Answer

A) True 
 B)False

Exam 4: The Marketing Environment

Which federal agency is charged with enforcing regulations against selling and distributing adulterated,misbranded,or harmful food or drug products?

Correct AnswerverifiedShow Answer

The lifestyle characterized by choosing goods and services according to the activities consumers engage in and the interests they express rather than conforming to a single,traditional lifestyle is called a:

Correct AnswerverifiedShow Answer

Which of the following indicates the impact of Patient Protection and Affordable Care Act on marketing?

Correct AnswerverifiedShow Answer

The specific form of research that attempts to develop new or improved products is called _________.

Correct AnswerverifiedShow Answer

Discuss how inflation and recession affect the economic environment.

Correct AnswerverifiedAnswers will vary.Inflation is a measure...View AnswerShow Answer

Which of the following core values strongly influences the attitudes and lifestyles of Americans?

Correct AnswerverifiedShow Answer

Which of the following statements is true of a target market?

Correct AnswerverifiedShow Answer

Baby Boomers typically are to be influenced by information gained through social media.

Correct AnswerverifiedShow Answer

A component lifestyle refers to one in which consumers choose products and services that conform to traditional demographic stereotypes.

Correct AnswerverifiedShow Answer

The management of a firm has utmost control over the competitive environment that it confronts.

Correct AnswerverifiedShow Answer

Asian Americans,who represent only 6 percent of the U.S.population,are the least influenced by technology.

Correct AnswerverifiedShow Answer

Allen,a Human Resources manager in a multinational firm,is recruiting employees.Rebina,one of the candidates,introduces herself and shares some of her background.From a marketer's point of view,which of the following things she said is considered a demographic factor?

Correct AnswerverifiedShow Answer

Which of the following about the Great Recession is true?

Correct AnswerverifiedShow Answer

In terms of purchasing power,when income is low relative to the cost of living,people have more discretionary income.

Correct AnswerverifiedShow Answer

Jane is a 16-year-old sophomore.She stays abreast of the latest technology and educates her parents about the latest trends in technology.She convinced them to replace her old cell phone with a new one.Given this information,Jane is a _____.

Correct AnswerverifiedShow Answer

Which statement is true about tweens?

Correct AnswerverifiedShow Answer

Which of the following statements is true of today's consumers in the United States?

Correct AnswerverifiedShow Answer

Global competition increases as the U.S.population decreases.

Correct AnswerverifiedShow Answer

Jason was born in 1970.He spent most of his childhood without much adult guidance as both his parents were working professionals.In this case,which of the following is most likely to be true of Jason?

Correct AnswerverifiedShow Answer

Discuss how marketers view the characteristics of,and respond to,the African American market.

Correct AnswerverifiedThere are approximately 46 million Afric...View AnswerShow Answer

Correct Answer
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Answers will vary.Inflation is a measure...
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There are approximately 46 million Afric...
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