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Which of the following are NOT stakeholders in a typical corporation?


A) Employees
B) Customers
C) Local communities
D) Competitors

E) A) and B)
F) All of the above

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A code of ethics:


A) should include an operations schedule of day-to-day activities.
B) should be limited to a list of dos and don'ts.
C) should be in written form to avoid confusion.
D) Does not help employees to identify what is wrong and what is right.

E) None of the above
F) All of the above

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When making ethical decisions,the more likely an action will result in a harmful outcome,the less likely that marketers will recognize a problem as unethical.

A) True
B) False

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In which way are deontological theory and moral relativism similar?


A) Both theories are concerned with the welfare of others.
B) Both theories may lead to actions that are not ethically correct.
C) Both theories are free from flaws.
D) Both theories compare a current ethical dilemma with similar examples and outcomes.

E) A) and C)
F) B) and C)

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B

Quasio Foods Inc.is a large food manufacturing corporation that earns more profits than its competitors.The company uses only organically grown grains and fruits.It also promotes organic farming and helps nonprofit agencies who focus on food and nutrition causes.The company recently decided to use a third-party recycling logo.In this scenario,Quasio Foods is most likely to have adopted the practice of _________________.


A) relationship marketing
B) event marketing
C) green marketing
D) affinity marketing

E) B) and D)
F) B) and C)

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Hallie has a tendency to be egocentric.She follows the rules of her company mainly to avoid punishment and to gain respect.When making decisions,she always focuses on the immediate benefits she will gain from an alternative.Which of the following levels of ethical development does Hallie's behavior illustrate?


A) Preconventional morality
B) Postconventional morality
C) Conventional morality
D) Ethnocentric morality

E) None of the above
F) B) and C)

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Which statement about the pyramid of corporate social responsibility is true?


A) Philanthropy should be the most important function of a corporation.
B) Ethical responsibilities of a corporation provide the basis for other responsibilities.
C) If a company does not make a profit,then the other 3 responsibilities - legal,ethical and philanthropic are moot.
D) Social responsibility efforts should be focused on the external and not the internal stakeholders of a corporation.

E) A) and C)
F) B) and C)

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The utilitarian theory of ethical behavior is a belief in time-and-place ethics,that is,ethical truths depend on the individuals and groups holding them.

A) True
B) False

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Robin,a police sergeant,believes that bribing is illegal.He does not accept bribes irrespective of the amount of money.Robin is demonstrating _____.


A) act utilitarianism
B) rule utilitarianism
C) ethical relativism
D) moral relativism

E) A) and B)
F) A) and C)

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B

Which of the following statements is true of the deontological theory and the utilitarian ethical theory?


A) The deontological theory considers the welfare of the people,while the utilitarian ethical theory does not.
B) The deontological theory compares a current ethical dilemma,while the utilitarian ethical theory is a belief in time-and-place ethics.
C) The deontological theory states that people should adhere to their duties when analyzing an ethical dilemma,while the utilitarian ethical theory is founded on the ability to predict the consequences of an action.
D) The deontological theory states that the truth of a moral judgment is relative to the judging person or group,while the utilitarian ethical theory is a character trait valued as being good.

E) A) and B)
F) A) and C)

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Which of the following is a disadvantage of cause-related marketing?


A) It does not increase the sale of products.
B) It can lead to consumer cause fatigue.
C) It results in immediate losses for a company because of its focus on a cause.
D) It requires corporations to use anticompetitive measures.

E) B) and D)
F) A) and D)

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In rule utilitarianism,a person makes ethical decisions that benefit the maximum number of people and is not so concerned about laws.

A) True
B) False

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A decision is considered ethical or not based solely on the number of people who benefit from the decision.

A) True
B) False

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According to the three levels of ethical development,which statement is true of conventional morality?


A) It is the most basic level of ethical development.
B) A person at this level performs unethical and manipulative actions.
C) It is predominantly characterized by an egocentric viewpoint of an individual.
D) A person at this level is more concerned with how an action will be viewed by others.

E) B) and C)
F) All of the above

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When considering corporate social responsibility,which is true of stakeholder theory?


A) It states that companies should only focus on increasing shareholder wealth.
B) It states that social responsibility is best carried out by government agencies.
C) It states that a company is expected to be a good citizen in its community.
D) It states that the management does not play a special role in the organization.

E) All of the above
F) C) and D)

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Discuss how the casuist ethical theory differs from moral relativism theory and describe their drawbacks.

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The casuist ethical theory compares a cu...

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How are act utilitarianism and rule utilitarianism similar?


A) Both theories advocate benefit for people through the fairest and most just means available.
B) Both theories compare a current ethical dilemma with similar examples.
C) Both theories have flaws associated with predicting the future consequences of an action.
D) Both theories are beliefs based on time-and-place ethics.

E) A) and B)
F) A) and C)

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Which of the following refers to the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time?


A) Philanthropy
B) Sustainability
C) Social regulations
D) Opportunism

E) A) and C)
F) A) and B)

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B

A business firm is collaborating on an initiative with a nonprofit organization by providing public-relations training to working professionals throughout a country.Twenty percent of the fee that the participants would pay is given to the nonprofit organization.The nonprofit organization in turn reaches a wider range of audience across the country for its training program.This scenario illustrates _____.


A) relationship marketing
B) effect-related marketing
C) cause-related marketing
D) green marketing

E) A) and B)
F) A) and C)

Correct Answer

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Morals are rules that people develop as a result of cultural values and norms.

A) True
B) False

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