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Firms that sell highly differentiated consumer goods, such as over-the-counter drugs, soft drinks, breakfast cereals, and dog food, typically spend between 10 and 20 percent of revenue for

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In the long run, a firm in a perfectly competitive market operates


A) at its efficient scale, and a monopolistically competitive firm operates at its efficient scale.
B) at its efficient scale, and a monopolistically competitive firm operates with excess capacity.
C) with excess capacity, and a monopolistically competitive firm operates with excess capacity.
D) with excess capacity, and a monopolistically competitive firm operates at its efficient scale.

E) C) and D)
F) None of the above

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The product-variety externality states that entry of a new firm conveys a negative externality on consumers.

A) True
B) False

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. What price should Peter charge to maximize his profits? -Refer to Scenario 16-3. What price should Peter charge to maximize his profits?

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If advertising reduces a consumer's price sensitivity between identical goods, it is likely to


A) increase the elasticity of demand for differentiated products.
B) enhance competition and encourage more product diversity.
C) reduce competition and reduce social welfare.
D) encourage the consumption of all homogenous goods.

E) A) and D)
F) All of the above

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue exceeds average revenue
C) average revenue is equal to marginal revenue
D) revenue is always maximized along with profit

E) B) and C)
F) B) and D)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much output will it produce? -Refer to Figure 16-11. If this firm profit-maximizes, how much output will it produce?

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When a monopolistically competitive firm is in long-run equilibrium,


A) marginal revenue is equal to marginal cost.
B) average total cost is minimized.
C) marginal revenue is tangent to average total cost.
D) All of the above are correct.

E) All of the above
F) A) and D)

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Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-5. What price should this firm charge to maximize profit? A) $6 B) $12 C) $18 D) $24 -Refer to Table 16-5. What price should this firm charge to maximize profit?


A) $6
B) $12
C) $18
D) $24

E) A) and C)
F) A) and B)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. The firm's maximum profit is A) $-7,000. B) $-5,000. C) $-2,000. D) The firm's maximum profit cannot be determined from the figure. -Refer to Figure 16-10. The firm's maximum profit is


A) $-7,000.
B) $-5,000.
C) $-2,000.
D) The firm's maximum profit cannot be determined from the figure.

E) None of the above
F) C) and D)

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Product differentiation always leads to some measure of market power.

A) True
B) False

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Your company has recently requested that you travel to Dhaka, Bangladesh, to work on negotiations for a new factory to be located in one of the port cities. Your travel agent provides a list of several hundred local hotels and a Sheraton. In this case, the Sheraton brand-name is likely to be used as a signal of


A) perceived differences that are not likely to exist among your various options.
B) quality when quality cannot be easily judged.
C) inefficiency in markets characterized by recognizable brand names.
D) the quality of general lodging accommodations in Dhaka.

E) C) and D)
F) B) and D)

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A monopolistically competitive firm is currently earning a positive economic profit. If other firms enter the market, we would expect that the added competition will cause this firm to adjust its output such that it


A) will operate closer to its efficient scale.
B) will operate further from its efficient scale.
C) will no longer be at its efficient scale.
D) might move either closer to or further from its efficient scale.

E) B) and D)
F) A) and B)

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In which of the following market structures is(are) there a large number of sellers? (i) Monopolistic competition (ii) Perfect competition (iii) Oligopoly


A) (i) and (ii) only
B) (ii) and (iii) only
C) (ii) only
D) (i) , (ii) , and (iii)

E) A) and D)
F) A) and C)

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A monopolistically competitive firm


A) charges a price that is equal to marginal cost.
B) experiences a zero profit in the long run.
C) produces at the efficient scale in the long run.
D) All of the above are correct.

E) All of the above
F) A) and B)

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In a monopolistically competitive industry, firms set price


A) equal to marginal cost since each firm is a price taker.
B) below marginal cost since each firm is a price taker.
C) above marginal cost since each firm is a price setter.
D) always a fraction of marginal cost since each firm is a price setter.

E) B) and C)
F) B) and D)

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If firms in a monopolistically competitive market are earning economic profits, which of the following scenarios would best describe the change existing firms would face as the market adjusts to the long-run equilibrium?


A) an increase in demand for each firm
B) a decrease in demand for each firm
C) a downward shift in the marginal cost curve for each firm
D) an upward shift in the marginal cost curve for each firm

E) A) and C)
F) A) and B)

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Figure 16-7 Figure 16-7   -Refer to Figure 16-7. Suppose a firm is operating in the situation depicted in panel (a) . Which of the following statements is correct? A) The firm is earning a positive short-run profit. B) The firm is earning a negative short-run profit. C) The firm is earning zero short-run profit. D) We cannot determine profit because we do not know the firm's average total cost. -Refer to Figure 16-7. Suppose a firm is operating in the situation depicted in panel (a) . Which of the following statements is correct?


A) The firm is earning a positive short-run profit.
B) The firm is earning a negative short-run profit.
C) The firm is earning zero short-run profit.
D) We cannot determine profit because we do not know the firm's average total cost.

E) None of the above
F) A) and C)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. In order to maximize its profit, the firm will choose to produce A) 100 units of output, and its profit will be positive. B) 100 units of output, and its profit will be zero. C) 133.33 units of output, and its profit will be negative. D) 133.33 units of output, and its profit will be zero. -Refer to Figure 16-9. In order to maximize its profit, the firm will choose to produce


A) 100 units of output, and its profit will be positive.
B) 100 units of output, and its profit will be zero.
C) 133.33 units of output, and its profit will be negative.
D) 133.33 units of output, and its profit will be zero.

E) All of the above
F) A) and B)

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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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product-variety exte...

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