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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-4. If the government forces this firm to produce at its efficient output level, how much profit will this firm earn? A) a $12 loss B) a $13 profit C) a $25 profit D) a $32 profit -Refer to Table 16-4. If the government forces this firm to produce at its efficient output level, how much profit will this firm earn?


A) a $12 loss
B) a $13 profit
C) a $25 profit
D) a $32 profit

E) All of the above
F) A) and C)

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Considering perfect competition, monopolistic competition, and monopoly, which of the market structures results in production of the welfare-maximizing level of output?

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In some countries, brand name fast-food restaurants are not allowed to operate. Such restrictions are likely to


A) enhance the social welfare of society.
B) increase the number of fast-food restaurants.
C) reduce barriers to entry in imperfect markets.
D) reduce the competitive nature of local fast-food markets.

E) C) and D)
F) A) and D)

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, what price would a profit-maximizing monopolist charge for the product?


A) P = 4
B) P = 10
C) P = 12
D) P = 20

E) B) and C)
F) A) and D)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4. Which of the following will occur in the long run in this industry? A) Firms will exit this industry. B) Firms will enter this industry. C) This firm will continue to earn positive economic profits. D) This firm will incur losses. -Refer to Figure 16-4. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) B) and D)
F) A) and C)

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​Deadweight losses are associated with monopolistic competition:


A) ​In the short run, but not the long run
B) ​In the long run, but not the short run
C) ​In both the short and long run
D) In neither the short run nor the long run

E) A) and B)
F) A) and C)

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In the short run, a firm operating in a monopolistically competitive market can earn


A) positive economic profits.
B) economic losses.
C) zero economic profits.
D) All of the above are possible.

E) B) and D)
F) B) and C)

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. If Dean bought the brand name because of advertising he saw for the product, a defender of advertising would say

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the advertising conv...

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much revenue will it earn? -Refer to Figure 16-11. If this firm profit-maximizes, how much revenue will it earn?

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When consumers are exposed to additional choices that result from the introduction of a new product,


A) their satisfaction is likely to be lowered as a result of their having to make additional choices.
B) a product-variety externality is said to occur.
C) an advertising externality is said to occur.
D) consumers are likely to experience negative consumption externalities.

E) A) and B)
F) A) and C)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. The graph depicts a monopolistically competitive firm in the short run. Which of the following explanations best describes the long run adjustment? A) More firms will enter this market and each firm will have a smaller share of the total market demand, shifting this firm's demand curve to the left. B) More firms will enter this market and each firm will have a larger share of the total market demand, shifting this firm's demand to the right. C) Firms will exit this market and each firm will have a smaller share of the total market demand, shifting this firm's demand to the left. D) Firms will exit this market and each firm will have a larger share of the total market demand, shifting this firm's demand to the right. -Refer to Figure 16-11. The graph depicts a monopolistically competitive firm in the short run. Which of the following explanations best describes the long run adjustment?


A) More firms will enter this market and each firm will have a smaller share of the total market demand, shifting this firm's demand curve to the left.
B) More firms will enter this market and each firm will have a larger share of the total market demand, shifting this firm's demand to the right.
C) Firms will exit this market and each firm will have a smaller share of the total market demand, shifting this firm's demand to the left.
D) Firms will exit this market and each firm will have a larger share of the total market demand, shifting this firm's demand to the right.

E) A) and C)
F) All of the above

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Of the following market structures, which are considered imperfectly competitive? i.Perfect competition Ii) Monopoly IIi) Monopolistic competition IV) Oligopoly


A) III only
B) II and III
C) III and IV
D) II, III, and IV

E) A) and C)
F) B) and D)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm. -Refer to Figure 16-13. Use the letters to identify the area of total revenue for this firm.

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Monopolistically competitive markets may be socially inefficient because


A) most firms produce inferior products.
B) government programs cannot effectively regulate price.
C) firms earn zero economic profit.
D) the market may have too much or too little entry by new firms.

E) All of the above
F) B) and C)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Which letter represents the profit-maximizing price? -Refer to Figure 16-13. Which letter represents the profit-maximizing price?

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Scenario 16-6 Ike's Ice Cream has decided to open a new ice cream parlor in Mayville, MS. The market for ice cream parlors is monopolistically competitive. -Refer to Scenario 16-6. As a result of the new Ike's Ice Cream parlor, existing ice cream shops located in Mayville are likely to experience a


A) business-stealing externality, which harms producers.
B) business-stealing externality, which benefits producers.
C) product-variety externality, which harms consumers.
D) product-variety externality, which benefits consumers.

E) B) and D)
F) None of the above

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Monopolistic competition is characterized by i) Efficient scale Ii) Markup pricing over marginal cost Iii) Deadweight loss Iv) Excess capacity


A) i) and ii) only
B) ii) and iv) only
C) i) , ii) , and iii) only
D) ii) , iii) , and iv) only

E) C) and D)
F) A) and B)

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20.   -Refer to Table 16-7. If the firm has a constant marginal cost of $7 per unit, what price should the firm charge to maximize profit? A) $10 B) $14 C) $18 D) $22 -Refer to Table 16-7. If the firm has a constant marginal cost of $7 per unit, what price should the firm charge to maximize profit?


A) $10
B) $14
C) $18
D) $22

E) B) and C)
F) A) and B)

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Figure 16-8 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms. Figure 16-8 The lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms.   -Refer to Figure 16-8. Panel (d)  illustrates the change that would occur if existing firms faced A) long-run economic losses. B) a decrease in the diversity of products offered in the market. C) new entrants in the market. D) firms exiting the market. -Refer to Figure 16-8. Panel (d) illustrates the change that would occur if existing firms faced


A) long-run economic losses.
B) a decrease in the diversity of products offered in the market.
C) new entrants in the market.
D) firms exiting the market.

E) A) and B)
F) None of the above

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry? -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry?

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