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Figure 15-15 Figure 15-15   -Refer to Figure 15-15. To maximize total surplus, a benevolent social planner would choose which of the following outcomes? A) Q = 30 and P = 30 B) Q = 30 and P = 60 C) Q = 45 and P = 45 D) Q = 60 and P = 30 -Refer to Figure 15-15. To maximize total surplus, a benevolent social planner would choose which of the following outcomes?


A) Q = 30 and P = 30
B) Q = 30 and P = 60
C) Q = 45 and P = 45
D) Q = 60 and P = 30

E) A) and B)
F) A) and C)

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Table 15-21 Tommy's Tie Company, a monopolist, has the following cost and revenue information. Assume that Tommy's is able to engage in perfect price discrimination. Table 15-21 Tommy's Tie Company, a monopolist, has the following cost and revenue information. Assume that Tommy's is able to engage in perfect price discrimination.   -Refer to Table 15-21. If the monopolist can engage in perfect price discrimination, what is the quantity that maximizes economic profit? A) 5 ties B) 6 ties C) 7 ties D) 8 ties -Refer to Table 15-21. If the monopolist can engage in perfect price discrimination, what is the quantity that maximizes economic profit?


A) 5 ties
B) 6 ties
C) 7 ties
D) 8 ties

E) A) and B)
F) A) and C)

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Bob's Butcher Shop is the only place within 100 miles that sells bison burgers. Assuming that Bob is maximizing his profit, which of the following statements is true?


A) The price of Bob's bison burgers will be less than Bob's marginal cost.
B) The price of Bob's bison burgers will exceed Bob's marginal cost.
C) The price of Bob's bison burgers will equal Bob's marginal cost.
D) Costs are irrelevant to Bob because he is a monopolist.

E) A) and B)
F) A) and C)

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A monopolist faces the following demand curve: A monopolist faces the following demand curve:   The monopolist has fixed costs of $1,000 and has a constant marginal cost of $2 per unit. If the monopolist were able to perfectly price discriminate, how many units would it sell? A) 400 B) 500 C) 900 D) 4,200 The monopolist has fixed costs of $1,000 and has a constant marginal cost of $2 per unit. If the monopolist were able to perfectly price discriminate, how many units would it sell?


A) 400
B) 500
C) 900
D) 4,200

E) B) and C)
F) A) and D)

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Splitting up a monopoly is often justified on the grounds that


A) consumers prefer dealing with small firms.
B) small firms have lower costs.
C) competition is inherently efficient.
D) small firms produce higher quality products.

E) B) and D)
F) B) and C)

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Which of the following is not a characteristic of a monopoly?


A) the seller has market power
B) one seller
C) free entry and exit
D) a product without close substitutes

E) A) and D)
F) A) and B)

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Figure 15-4 Figure 15-4   -Refer to Figure 15-4. If the monopoly firm wants to maximize its profit, it should operate at a level of output equal to A) Q1. B) Q2. C) Q3. D) Q4. -Refer to Figure 15-4. If the monopoly firm wants to maximize its profit, it should operate at a level of output equal to


A) Q1.
B) Q2.
C) Q3.
D) Q4.

E) B) and C)
F) A) and B)

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Explain how a profit-maximizing monopolist chooses its level of output and the price of its goods.

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A profit-maximizing monopolist produces ...

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Figure 15-2 Figure 15-2   -Refer to Figure 15-2. What type of monopoly is shown in the figure? -Refer to Figure 15-2. What type of monopoly is shown in the figure?

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Scenario 15-8 Mega Media Cable TV is able to purchase an exclusive right to sell a premium sports channel in its market area. Let's assume that Mega Media pays $100,000 a year for the exclusive marketing rights to the sports channel. Since Mega Media has already installed cable to all of the homes in its market area, the marginal cost of delivering the sports channel to subscribers is zero. The manager of Mega Media needs to know what price to charge for the sports channel service to maximize her profit. Before setting price, she hires an economist to estimate demand for the sports channel. The economist discovers that there are two types of subscribers who value premium sporting channels. First are the 3,000 die-hard sports fans who will pay as much as $150 a year for the new channel. Second, the premium sports channel will appeal to 20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it. -Refer to Scenario 15-8. How much profit will Mega Media Cable TV earn if it sets the price at $150?


A) $350,000
B) $450,000
C) $475,000
D) $575,000

E) B) and C)
F) A) and D)

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The profit-maximization problem for a monopolist differs from that of a competitive firm in which of the following ways?


A) A competitive firm maximizes profit at the point where marginal revenue equals marginal cost; a monopolist maximizes profit at the point where marginal revenue exceeds marginal cost.
B) A competitive firm maximizes profit at the point where average revenue equals marginal cost; a monopolist maximizes profit at the point where average revenue exceeds marginal cost.
C) For a competitive firm, marginal revenue at the profit-maximizing level of output is equal to marginal revenue at all other levels of output; for a monopolist, marginal revenue at the profit-maximizing level of output is smaller than it is for larger levels of output.
D) For a profit-maximizing competitive firm, thinking at the margin is much more important than it is for a profit-maximizing monopolist.

E) A) and D)
F) B) and C)

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Microsoft faces very little competition from other firms for its Windows software. Why isn't the price of the software $1,000 per copy?


A) because the government would not allow such a high price
B) because stockholders would not allow such a high price
C) because the company would sell so few copies that they would earn higher profits by selling at a lower price
D) All of the above are correct.

E) A) and B)
F) A) and C)

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A market force that can prevent firms from price discriminating is


A) fluctuating resource prices.
B) arbitrage.
C) high fixed costs.
D) marginal-cost pricing.

E) A) and B)
F) A) and C)

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The government may choose to do nothing to reduce monopoly inefficiency because the "fix" may be worse than the problem.

A) True
B) False

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Because monopoly firms do not have to compete with other firms, the outcome in a market with a monopoly


A) is often not in the best interest of society.
B) maximizes total economic well-being.
C) is efficient.
D) benefits consumers more so than the producer.

E) None of the above
F) C) and D)

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Antitrust laws have economic benefits that outweigh the costs if they


A) prevent mergers that would decrease competition and lower the costs of production.
B) prevent mergers that would decrease competition and raise the costs of production.
C) allow mergers that would decrease competition and raise the costs of production.
D) None of the above is correct because antitrust laws never have economic benefits that outweigh the costs.

E) None of the above
F) B) and D)

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Monopoly profit is not a social problem because


A) the size of the economic pie grows when monopoly profits increase.
B) producers are more efficient than consumers.
C) the profit represents a transfer from the consumer to the producer with no loss in total surplus.
D) None of the above are correct.

E) All of the above
F) A) and D)

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Figure 15-4 Figure 15-4   -Refer to Figure 15-4. If a regulator requires this firm to charge a fair return price, which letter represents the amount of output it will produce? -Refer to Figure 15-4. If a regulator requires this firm to charge a fair return price, which letter represents the amount of output it will produce?

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Reduced competition through merging of companies will raise social welfare


A) if the social cost from the synergies exceeds the benefit of increased market power.
B) if the benefit from the synergies exceeds the social cost of increased market power.
C) always.
D) never.

E) A) and B)
F) B) and C)

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A monopoly market


A) always maximizes total economic well-being.
B) always minimizes consumer surplus.
C) generally fails to maximize total economic well-being.
D) generally fails to maximize producer surplus.

E) B) and D)
F) B) and C)

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