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Figure 16-6 Figure 16-6    -Refer to Figure 16-6.Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-6.Which of the graphs depicts the situation for a profit-maximizing firm in a monopolistically competitive market?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) B) and C)

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Which two curves are tangent to each other in a monopolistically competitive market with zero economic profit?


A) demand and average variable cost
B) demand and average total cost
C) marginal revenue and average variable cost
D) marginal revenue and average total cost

E) B) and D)
F) A) and D)

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In a long-run equilibrium,


A) excess capacity applies to monopolistically competitive firms but not to competitive firms.
B) zero economic profit applies to competitive firms but not to monopolistically competitive firms.
C) markup over marginal cost applies to both monopolistically competitive and competitive firms.
D) product variety externalities apply to both perfectly competitive firms and monopolistically competitive firms.

E) C) and D)
F) None of the above

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Entry by new firms into a monopolistically competitive market


A) creates additional consumer surplus.
B) imposes a positive externality on existing firms.
C) leads to the same externalities that are observed when new firms enter a perfectly competitive market.
D) increases the demand for existing firms' products.

E) B) and D)
F) All of the above

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It has been said that many of the patrons in McDonald's restaurants in foreign locations are American tourists.A likely reason why many Americans dine at McDonald's while vacationing abroad is


A) they can't get enough McDonald's food when they are at home.
B) they know and trust the quality associated with the McDonald's brand name.
C) the food at local restaurants is of inferior quality.
D) that Americans, by their nature, are not very adventurous.

E) A) and C)
F) B) and C)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2.Which industry has the highest concentration ratio? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-2.Which industry has the highest concentration ratio?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) A) and C)
F) All of the above

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When a market is monopolistically competitive,the typical firm in the market is likely to experience a


A) positive profit in the short run and in the long run.
B) positive or negative profit in the short run and a zero profit in the long run.
C) zero profit in the short run and a positive or negative profit in the long run.
D) zero profit in the short run and in the long run.

E) A) and C)
F) A) and D)

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A market structure in which there are many firms selling products that are similar but not identical is known as


A) oligopoly.
B) monopoly.
C) monopolistic competition.
D) perfect competition.

E) A) and C)
F) A) and B)

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Scenario 16-3 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-3.If the marginal cost of producing this good is 4,how much total consumer surplus would consumers receive in this market?


A) 8
B) 12
C) 32
D) 64

E) All of the above
F) A) and B)

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Brand names are rarely used to convey information about product quality.

A) True
B) False

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Which of the following statements is not correct?


A) Both monopolistically competitive and perfectly competitive firms can earn economic profits in the short run.
B) Both monopolies and monopolistically competitive firms can earn economic profits in the long run.
C) Firms in perfect competition, monopolistic competition, and monopoly maximize profits by producing where marginal revenue equals marginal cost.
D) Only competitive firms produce the welfare-maximizing level of output.

E) C) and D)
F) B) and C)

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Monopolistically competitive markets may be socially inefficient because


A) most firms produce inferior products.
B) government programs cannot effectively regulate price.
C) firms earn zero economic profit.
D) the market may have too much or too little entry by new firms.

E) All of the above
F) A) and C)

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Monopolistic competition is an inefficient market structure because


A) price exceeds marginal cost.
B) it has a deadweight loss, just as monopoly does.
C) at the equilibrium, some consumers will value the good at more than the marginal cost of production.
D) All of the above are correct.

E) B) and D)
F) All of the above

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Figure 16-2 This figure depicts a situation in a monopolistically competitive market. Figure 16-2 This figure depicts a situation in a monopolistically competitive market.    -Refer to Figure 16-2.Which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-2.Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) A) and B)
F) A) and C)

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Professional organizations (for example,the American Medical Association and the American Bar Association)have been active advocates for regulation to restrict the right of professionals to advertise.Describe what economic incentives might exist for existing professionals to restrict advertising.

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If advertising increases information abo...

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Figure 16-3 Figure 16-3    -Refer to Figure 16-3.At the profit-maximizing,or loss-minimizing,output level,how many units of output will the firm in this figure produce? A)  15 B)  20 C)  25 D)  This firm will choose not to produce. -Refer to Figure 16-3.At the profit-maximizing,or loss-minimizing,output level,how many units of output will the firm in this figure produce?


A) 15
B) 20
C) 25
D) This firm will choose not to produce.

E) B) and C)
F) All of the above

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The product-variety externality states that entry of a new firm conveys a negative externality on consumers.

A) True
B) False

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In a monopolistically competitive market,the demand curves faced by incumbent firms are unaffected by the entry of new firms into the market.

A) True
B) False

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.    -Refer to Figure 16-9.Efficient scale is reached A)  at 100 units. B)  at 133.33 units. C)  between 133.33 units and 154.92 units. D)  at 154.92 units. -Refer to Figure 16-9.Efficient scale is reached


A) at 100 units.
B) at 133.33 units.
C) between 133.33 units and 154.92 units.
D) at 154.92 units.

E) A) and D)
F) A) and C)

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When a profit-maximizing firm in a monopolistically competitive market is producing the long-run equilibrium quantity,


A) its average revenue will equal its marginal cost.
B) its marginal revenue will exceed its marginal cost.
C) it will be earning positive economic profits.
D) its demand curve will be tangent to its average total cost curve.

E) All of the above
F) B) and C)

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