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A firm operating in a monopolistically competitive market can earn economic profits in


A) the short run but not in the long run.
B) the long run but not in the short run.
C) both the short run and the long run.
D) neither the short run nor the long run.

E) B) and D)
F) A) and B)

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A firm has the following cost structure: A firm has the following cost structure:   If this firm is in a typical monopolistically competitive market, in the long run it will likely produce A)  8 or fewer units of output. B)  10 units of output. C)  more than 10 units of output. D)  None of the above are necessarily correct because there is not enough information to tell. If this firm is in a typical monopolistically competitive market, in the long run it will likely produce


A) 8 or fewer units of output.
B) 10 units of output.
C) more than 10 units of output.
D) None of the above are necessarily correct because there is not enough information to tell.

E) A) and C)
F) B) and C)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. The firm's maximum profit is A)  $-7,000. B)  $-5,000. C)  $-2,000. D)  The firm's maximum profit cannot be determined from the figure. -Refer to Figure 16-10. The firm's maximum profit is


A) $-7,000.
B) $-5,000.
C) $-2,000.
D) The firm's maximum profit cannot be determined from the figure.

E) C) and D)
F) A) and B)

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Under which of the following market structures would consumers likely pay the highest price for a product?


A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) None of the above
F) All of the above

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.   -Refer to Table 16-3. What is the concentration ratio for Industry A? A)  approximately 52% B)  approximately 58% C)  approximately 66% D)  approximately 72% -Refer to Table 16-3. What is the concentration ratio for Industry A?


A) approximately 52%
B) approximately 58%
C) approximately 66%
D) approximately 72%

E) A) and B)
F) A) and C)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4. What price will the monopolistically competitive firm charge in this market? A)  $400 B)  $600 C)  $700 D)  $800 -Refer to Figure 16-4. What price will the monopolistically competitive firm charge in this market?


A) $400
B) $600
C) $700
D) $800

E) All of the above
F) A) and B)

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If a firm in a monopolistically competitive market successfully uses advertising to decrease the elasticity of demand for its product, the firm will


A) be able to increase its markup over marginal cost.
B) eventually have to reduce price to remain competitive.
C) increase the welfare of society.
D) reduce its average total cost.

E) A) and B)
F) A) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)    -Refer to Scenario 16-3. How many double scoop ice cream cones should Peter sell per day to maximize his profit? A)  80 B)  100 C)  120 D)  140 -Refer to Scenario 16-3. How many double scoop ice cream cones should Peter sell per day to maximize his profit?


A) 80
B) 100
C) 120
D) 140

E) C) and D)
F) All of the above

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Two college students, Mary and Maggie, are spending spring break in Florida. Mary buys a cup of coffee each morning at the local Starbucks rather than from one of the local coffee shops. Maggie claims that Mary is irrational because she never purchases Starbucks coffee at home, and Starbucks coffee costs more than the coffee sold by local shops. An economist would most likely explain Mary's behavior by suggesting that


A) Mary's behavior is rational, but Maggie's behavior is clearly irrational.
B) Mary's behavior is clearly irrational, but Maggie's behavior is rational.
C) the Starbucks brand name suggests consistent quality.
D) the advertising by Starbucks in Florida is more persuasive than the advertising by Starbucks in Mary and Maggie's home town.

E) A) and B)
F) B) and C)

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Figure 16-3 This figure depicts a situation in a monopolistically competitive market. Figure 16-3 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-3. How much profit will the monopolistically competitive firm earn in this situation? A)  $0 B)  $80 C)  $200 D)  $400 -Refer to Figure 16-3. How much profit will the monopolistically competitive firm earn in this situation?


A) $0
B) $80
C) $200
D) $400

E) None of the above
F) A) and C)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. If the firm were to produce 154.92 units of output, A)  efficient scale would be realized. B)  ATC would be at its minimum value. C)  the firm would sustain a loss of more than $2,000. D)  All of the above are correct. -Refer to Figure 16-10. If the firm were to produce 154.92 units of output,


A) efficient scale would be realized.
B) ATC would be at its minimum value.
C) the firm would sustain a loss of more than $2,000.
D) All of the above are correct.

E) None of the above
F) A) and B)

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Which of the following markets is not likely characterized by a monopolistically competitive market?


A) mobile telephone service
B) auto mechanic service
C) barbershops
D) jewelry

E) A) and C)
F) A) and D)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. In order to maximize its profit, the firm will choose to produce A)  100 units of output, and its profit will be positive. B)  100 units of output, and its profit will be zero. C)  133.33 units of output, and its profit will be negative. D)  133.33 units of output, and its profit will be zero. -Refer to Figure 16-9. In order to maximize its profit, the firm will choose to produce


A) 100 units of output, and its profit will be positive.
B) 100 units of output, and its profit will be zero.
C) 133.33 units of output, and its profit will be negative.
D) 133.33 units of output, and its profit will be zero.

E) A) and B)
F) None of the above

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Entry of new firms in monopolistically competitive industries can convey a negative externality on producers because firms lose customers and profits from the entry of new competitors. This externality is called the

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business-s...

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Scenario 16-5 McDonald's restaurants has recently announced intentions to open a new restaurant in Smalltown, Indiana. Assume that the fast-food restaurant market in Smalltown is characterized by monopolistic competition. -Refer to Scenario 16-5. As a result of the new McDonald's, residents of Smalltown are likely to benefit from


A) a product-variety externality.
B) a business-stealing externality.
C) the fact that McDonald's will increase its production to achieve the efficient scale.
D) Both b and c are correct.

E) A) and B)
F) A) and C)

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market. -Refer to Figure 16-12. Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market.

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Monopolistic competi...

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Monopolistically competitive firms, like monopoly firms, maximize their profits by charging a price that exceeds marginal cost.

A) True
B) False

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Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's.   -Refer to Table 16-6. What is the profit­maximizing output for Beatrice's Birthday Cakes? A)  3 cakes B)  4 cakes C)  5 cakes D)  6 cakes -Refer to Table 16-6. What is the profit­maximizing output for Beatrice's Birthday Cakes?


A) 3 cakes
B) 4 cakes
C) 5 cakes
D) 6 cakes

E) B) and C)
F) None of the above

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Why does a typical monopolistically competitive firm face a downward-sloping demand curve?

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Because its product ...

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. The quantity of output at which the MC and ATC curves cross is the A)  efficient scale of the firm. B)  short-run equilibrium quantity of output for the firm. C)  long-run equilibrium quantity of output for the firm. D)  All of the above are correct. -Refer to Figure 16-9. The quantity of output at which the MC and ATC curves cross is the


A) efficient scale of the firm.
B) short-run equilibrium quantity of output for the firm.
C) long-run equilibrium quantity of output for the firm.
D) All of the above are correct.

E) B) and C)
F) None of the above

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