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When advertising is used to relay information about price, each firm is able to enhance market power.

A) True
B) False

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. Efficient scale is reached A)  at 100 units. B)  between 100 and 133.33 units. C)  at 133.33 units. D)  beyond 133.33 units. -Refer to Figure 16-9. Efficient scale is reached


A) at 100 units.
B) between 100 and 133.33 units.
C) at 133.33 units.
D) beyond 133.33 units.

E) A) and B)
F) None of the above

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Firms in monopolistically competitive markets and monopolies can earn long-run profits due to barriers to entry.

A) True
B) False

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According to the signaling theory of advertising, consumers


A) pay little or no attention to which firms advertise and which firms do not advertise.
B) are often more impressed by a firm's willingness to spend money on advertising than they are by the content of the advertisement.
C) are often more impressed by low-cost advertisements than they are by high-cost advertisements.
D) gain little or no information about product quality from advertisements.

E) A) and D)
F) B) and C)

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In markets where the government imposes an excise tax on unit sales, it also has a tendency to dabble with restrictions on advertising (for example, cigarettes and hard liquor). Do potential (or actual) restrictions on advertising in these markets serve the interest of a government that is interested in maximizing its tax revenue from the sale of these products? Explain your answer.

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In the case of the examples given, deman...

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As developing countries make a transition to market-based economies, one of the first major capital investments is in "Western-quality" hotels. Explain why brand-name hotel accommodations are a critical step in attracting foreign investment.

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Brand-name hotels are a critic...

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To maximize its profit, a monopolistically competitive firm


A) takes the price as given and chooses its quantity, just as a competitive firm does.
B) takes the price as given and chooses its quantity, just as a colluding oligopolist does.
C) chooses its quantity and price, just as a competitive firm does.
D) chooses its quantity and price, just as a monopoly does.

E) All of the above
F) A) and C)

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Which of the following is not an example of Joel Waldfogel's "Tyranny of the Market"?


A) A daily newspaper tailored to appeal to the majority of readers in an area.
B) Nike creating specialized shoes for American Indians' wider feet.
C) Pharmaceutical companies spending research and development funds on drugs for common diseases.
D) Airlines offering daily direct flights from one large city to another.

E) A) and C)
F) C) and D)

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Economists are unanimous in their belief that advertising is socially inefficient.

A) True
B) False

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The debate over whether advertising serves a valuable purpose in society is definitively answered by economists who study the tastes and preferences of individuals.

A) True
B) False

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Which of the following is not a key feature of monopolistic competition?


A) Excess capacity
B) A markup of price over marginal cost
C) Positive economic profits for firms in the long run
D) Differentiated products among firms in the market

E) A) and B)
F) A) and C)

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List five goods that are likely sold in a monopolistically competitive market.

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Books, CDs, movies, ...

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When quality cannot be easily judged in advance, what provides consumers with information about the quality of a product?


A) a brand name
B) a tie-in
C) the quantity available for sale
D) the amount of deadweight loss

E) A) and B)
F) A) and C)

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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-4. How much profit will this firm earn when it chooses its output to maximize profit? A)  a $12 loss B)  an $8 profit C)  a $25 profit D)  a $32 profit -Refer to Table 16-4. How much profit will this firm earn when it chooses its output to maximize profit?


A) a $12 loss
B) an $8 profit
C) a $25 profit
D) a $32 profit

E) C) and D)
F) A) and B)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. As the figure is drawn, the firm is in A)  a short-run equilibrium but it is not in a long-run equilibrium. B)  a long-run equilibrium but it is not in a short-run equilibrium. C)  a short-run equilibrium as well as a long-run equilibrium. D)  neither a short-run equilibrium nor a long-run equilibrium. -Refer to Figure 16-10. As the figure is drawn, the firm is in


A) a short-run equilibrium but it is not in a long-run equilibrium.
B) a long-run equilibrium but it is not in a short-run equilibrium.
C) a short-run equilibrium as well as a long-run equilibrium.
D) neither a short-run equilibrium nor a long-run equilibrium.

E) C) and D)
F) All of the above

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A firm that would experience higher average total cost by increasing production is operating with excess capacity.

A) True
B) False

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A concentration ratio


A) measures the percentage of total sales of the top firm in the industry.
B) reflects the level of competition in an industry.
C) is inversely related to the price charged by the top firm in the industry.
D) All of the above are correct.

E) B) and D)
F) A) and C)

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, what price would a profit-maximizing monopolist charge for the product?


A) P = 4
B) P = 10
C) P = 12
D) P = 20

E) A) and D)
F) C) and D)

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Monopolistic competition is the only market structure that features many sellers.

A) True
B) False

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Which of the following conditions is characteristic of a monopolistically competitive firm in long-run equilibrium?


A) P > demand and P = MR
B) ATC > demand and MR = MC
C) P > MC and demand = ATC
D) P < ATC and demand > MR

E) A) and B)
F) A) and C)

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